Why? I don't see a natural conduit for such an informational leak.
It seems the management plays their marketing efforts close to the vest these days, as they should. Only reason we heard about JetBlue was because of that conference. I always wonder whether unscrupulous interference occurred in the past when all the potential counterpart names were always publicly released. Better not to do that, as policy.
The good news now is it's Easter and Passover. Have a blessed.