You just seem to be obsessed with what is most likely a completely invalid traffic stat that you got from sites that are traditionally very inaccurate... it does not matter how many visitors they have, what really matters is the conversion rate of those visitors.
This company is extremely good at converting its visitors and bringing the most highly targeted visitors to the site... they can get 50% or more less traffic than another site if they are converting at 50% or higher.
Also as I mentioned, I do recall them saying that they do mailing list marketing which would drive in significantly more phone call sales than website sales. This also makes sense because they have just recently put up a very nice informational phone system when you call their 800 number. That system answers almost all questions you might have regarding CBD.
Hopefully you aren't starting to turn into an emotional investor? Emotional investing always loses...