Hannover House predicts that "Extraordinary Mission" will beat all prior HHSE titles in box office gross... and will set the stage for a significant slate of features (both in Mandarin and in English) from these important world media producers.
HHSE stated their NEW Business-model has its' focus on retail sell-through. By leveraging Theatrical-Releases in order to gain INCREASED Market-Penetration into: WalMart, Best Buy, Target, NetFlix, RedBox, etc..
& so in this RESPECT, "Extraordinary Mission" may turn out to be their BEST PERFORMING title to date when the licensing rights expire in about SEVEN YEARS after VOD, Netflix, Redbox, Walmart, Best Buy, Target, & TV have their turn:
So theatrical is ONLY the BEGINNING of the Revenue Stream for this title & for HHSE; nor the end for the forthcoming $10mm-$30mm production-budget films from Starry, CMC, Crimson Forest, & others like RedBull Media for which they've already signed & to whom each has committed!!
CLEARLY, the films HHSE have recently committed to distribute possess increasingly LARGER PRODUCTION BUDGETS over what HHSE has distributed in the past; & appear to be more marketable titles. HHSE's NEW business-model keeps the RISK- low with the potential-profits HIGHER than they've EVER been....Not to mention their ~20month on-going "No DILUTION" policy, potential merger-partners, & upcoming release slate. HHSE shareholders have reason to be encouraged to BUY & HOLD, as HHSE appears to be entering into a NEW growth cycle.