I don't think PR is their strength. And, I don't like the idea of paying for crazy promotions. But maybe there is an over-arching plan to drive this up at a certain point in time, or maybe there is not.
How ironic I am more fully vested now than I was before the announcement, which totally goes against my investing approach, but the pullback has been just too tantalizing not to take advantage of. If it drops under 75, I'll find money to invest more. The fact that this could even turn out to be a better investment than it was originally is fascinating.
News 
Market Data 
Discover 
