Compensated Awareness Post View
Disclaimer
GLUC IR - Product Niche
Glucose Health® is a direct competitor with Glucerna Advance (Abbott), Boost Glucose Control (Nestle) and Metawellness (Metamucil) Blood Sugar Support (Proctor & Gamble). Our (significant) competitive advantages over these products are:
(1) we take the same clinically proven ingredients for healthy blood sugar (i.e. soluble dietary fiber) as the multinationals....but also blend-in the most popular "traditional or folk remedies" (i.e. extracts of cinnamon tree bark, green tea leaf, etc.)
(2) our product is a “sweet tea” mix (i.e. iced-tea) instead of the dairy-drink-in-a-can format….some folks just don't like the milky taste of those products.
(3) we offer the same efficacy for a lower price per serving than our multinational competitors (20 cents vs. $1 or more).
P&G's Metawellness "Daily Blood Sugar Support" is a recent "copy-cat" product to Glucose Health® - proving we correctly identified the market opportunity. Glucose Health® is a superior product to Metawellness because our 100% soluble dietary fiber is more relevant to diabetes (in comparison to the insoluble fiber in Metawellness).