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BlueChip$

03/30/17 12:33 PM

#3921 RE: Pelham #3920

I'd say yes. This question is more important...Will they reorder it? Flavor, effectiveness and affordability will be the determining factors.
There are an estimated 30-50 million type 2 and pre-diabetics out there in The USA alone. Just 5% of that market equates to roughly 1.5-2.5 million containers sold bi-monthly.

GLUC IR

03/30/17 5:55 PM

#3923 RE: Pelham #3920

Compensated Awareness Post View Disclaimer
GLUC IR - Product Niche

Glucose Health® is a direct competitor with Glucerna Advance (Abbott), Boost Glucose Control (Nestle) and Metawellness (Metamucil) Blood Sugar Support (Proctor & Gamble). Our (significant) competitive advantages over these products are:

(1) we take the same clinically proven ingredients for healthy blood sugar (i.e. soluble dietary fiber) as the multinationals....but also blend-in the most popular "traditional or folk remedies" (i.e. extracts of cinnamon tree bark, green tea leaf, etc.)

(2) our product is a “sweet tea” mix (i.e. iced-tea) instead of the dairy-drink-in-a-can format….some folks just don't like the milky taste of those products.

(3) we offer the same efficacy for a lower price per serving than our multinational competitors (20 cents vs. $1 or more).

P&G's Metawellness "Daily Blood Sugar Support" is a recent "copy-cat" product to Glucose Health® - proving we correctly identified the market opportunity. Glucose Health® is a superior product to Metawellness because our 100% soluble dietary fiber is more relevant to diabetes (in comparison to the insoluble fiber in Metawellness).