Dufresda, you've got it. Imagine sitting in a managers meeting and your boss walks in. He says a customer has complained that his widget has not yet arrived at his plant. You are asked: where is the shipment? You access the truck bringing the shipment and get the exact location of that truck (only minutes away from the customer's plant). You are instantly a hero to the boss and the customer feels they are a priority for your company. A win win all around. And, you might even get a promotion because you made such a great impression on the boss.
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