Shareholders bought the product - not sure anyone else bothered. Why would they? Without advertising, who would know what the product was besides bagholders?
Product was passable/decent, nothing to rave about, and certainly outclassed by other, even less expensive, brands.
At the end of the day - what difference does the vodka make? It was never about the product - it was always about selling shares and scamming investors. From that perspective, it's Margrit's only success......