Absolutely
The name change is not for the people who know the company exists, and want to see their stock go up. We can wait, we arent the target market.
The name change is for the people who do not know the company exists. And it makes the most sense to get on their radar right next to a favorable release.
If they released the name a month early --- people may do their own research and come across more JLF1, or that guy crying scam on twitter, than they do the companys own messaging. If it is the same day as earnings, all the info the new buyers need will be front and center.
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