Counting the chickens before they hatch. A million here and a million there. Pretty soon it starts to add up to a lot of money.
2 cases a day,
times 337 stores,
times 365 days per year
= 246,010 cases
x $14 per case
= $3,444,140 per year.
Another important point. Revenue for ShopRite's initial order will appear in this Q, so we will see it along with Walmart's revenue in the 10K on or about June 14th.
And one more thing, if we happen to become a Ginger Beer company that also sells bourbon, whiskey and rum, I'm okay with that :-)
For the first 9 months of the year:
Consolidated Sales, net by category:
Whiskey ... $19,642,471 ... 35.9%
Rum ... 12,842,295 ... 23.5%
Liqueur ... 6,377,875 ... 11.7%
Vodka ... 1,146,521 ... 2.1%
Tequila ... 181,127 ... 0.3%
Related Non-Alcoholic Beverage Products ... 14,497,966 ... 26.5
Goslings Ginger Beer via Walmart and ShopRite might add $15 - $20 million in fiscal 2018, which starts in 4 days.
With increases anticipated for bourbon, rum and whiskey, topping revenues of $100 million in fiscal 2018 seems like a slam dunk.
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