Uptick Newswire is a pay-to-play PR outfit that caters to penny stock companies. SIML gave them 600,000 shares to provide favorable PR for the company.
From page 26 of the SIML 10-Q for the period ending Dec 31, 2016:
"On November 22, 2016, pursuant to the Investor Relations Agreement dated November 22, 2016, the Company issued 600,000 shares of common stock to Uptick Newswire, LLC at $0.0025 per share."
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