Unfortunately what you speak of, that happens on every stock. Not everyone wins every-time. If everyone won then there wouldn't be day-trading and no matter how much I warn and preach in the end its their decision as I'm only saying I'm buying something. Just because I say I'm buying something doesn't mean the world must follow.
He released it real early, early enough for those prepared to take advantage of it. What I guess happened is the many followers on Twitter waiting for the alert pounced on it and that sent it soaring like a rocket ship. I watched the stock take off and go from 002 to 004 in a matter of minutes, which caused some to chase and probably get in later than they should have for one reason or another. But the alert went out before market open so everyone had an equal chance at it. It's still a good entry point right now.