Sears Raises 'Substantial Doubt' About its Future
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March 23---- With department stores getting scarce at the Enfield Square Mall, Diana and Tom Eastwood headed to the Sears(SHLD) at the Shoppes at Buckland Hills in Manchester on Wednesday.
Over the years, the Enfield couple has turned to Sears(SHLD) to purchase household staples such as clothing, tools, a lawn mower and other items.
Now, as shoppers move online and to other big box stores, the future is uncertain for the retailer famous for pioneering catalog shopping in the 19th century.
Sears Holdings (SHLD) said in its annual report Tuesday that "substantial doubt exists" it can continue to operate as it struggles to raise cash. No decision on the future of Sears(SHLD) stores was announced.
"Our historical operating results indicate substantial doubt exists related to the company's ability to continue as a going concern," Sears Holdings(SHLD) said in its annual report.
Sears (SHLD) said the biggest question is whether it can raise enough cash to stay in business. It currently has $4.2 billion in debt, up from $3 billion a year ago. In addition to Enfield and Manchester, Sears(SHLD) operates in Barkhamsted, Colchester, Danbury, Meriden, Milford, Newington, Shelton, Waterbury, Waterford and West Haven.
Despite a historic innovation, the company failed to keep up.
"They dreamed up the idea of a catalog so everyone had a big store in their hand," said James E. Schrager, clinical professor of entrepreneurship and strategy at the Booth School of Business at the University of Chicago. "It was the internet of their time."
But Sears(SHLD) missed the "next dominant waves" of discount retail of the early 1960s, he said. Among the retailers that got it right was Wal-Mart(WMT), which now dominates U.S. retail. He said Sears'(SHLD) problems are largely of its own making rather than due to the internet or tough competition.
When Sears(SHLD) soon moved to major malls, it "stopped doing strategy," Schrager said.
GlobalData, a data analysis firm, said in a note March 9 that the "blunt truth is that Sears(SHLD) is simply not delivering what consumers want."
"On the contrary: Its product mix, its store environments, its customer service and its general approach to retailing are actively deterring consumers from visiting," it said.
Sears Holding has failed to post an annual profit since 2010. Last year, it reported losses of $2.2 billion and annual revenue declined 12 percent, to $22.1 billion.
Last month, the company said it was trimming $1 billion in annual costs. It also announced plans to close an additional 150 Kmart(SHLD) and Sears(SHLD) stores and sold its Craftsman brand of tools and lawn equipment to New Britain-based Stanley Black & Decker(SWK) for more than $900 million.
The retailer is not the only department store struggling. Macy's(M) announced in January it will eliminate more than 10,000 jobs and shut 68 stores following a disappointing holiday shopping season. It cited consumer shifts to specialty stores and online shopping.
Sears Holdings (SHLD) is the parent of Kmart Holding and Sears, Roebuck, & Co.(SHLD), formed following the March 2005 merger between the two companies.
"Sears(SHLD) was effectively dead as a retailer in 2004," Schrager said. "The board of Sears(SHLD) gave up, 'We've done this all our life, we're whipped.'"
"You go into a Sears(SHLD) store," Schrager said. "No one is there. No one is in the parking lot."
It was a steep decline for a company that built the Sears Tower in Chicago in 1973, then the world's tallest building. For decades, Sears(SHLD) was king of the American shopping landscape. Sears, Roebuck and Co.'s(SHLD) storied catalog featured items from bicycles to sewing machines to houses, and could generate excitement throughout a household when it arrived. The company began opening retail locations in 1925 and expanded swiftly in suburban malls from the 1950s to 1970s.
Different shopping habits by new consumers and online retailing have changed the industry, and analysts say Sears(SHLD) has been slow to respond. It's increased its online presence, but its stores need to be rejuvenated to compete with Wal-Mart(WMT) and Target, which has invested to revitalize its stores.
"They're past the tipping point," said Ken Perkins, who heads the research firm Retail Metrics LLC. "This is a symbolic acknowledgment of the end of Sears(SHLD) of what we know it to be."
For Sears(SHLD) to survive, Perkins believes it would need to do so as a company running maybe 200 stores. It now operates 1,430, a figure that has been vastly reduced in recent years. As for Kmart(SHLD), Perkins does not see much of a future.
Diana Eastwood said she would feel the loss of Sears(SHLD) in Connecticut.
"I always thought it gives you an option," she said.
An Associated Press report was included in this story.