Excellent question. How long was Amazon in business without breaking even? I remember Bezos' telling investors, "The goal is not profit; the goal is to dominate our industry." Good things come to those who wait. I would recommend a quick read of "Crossing the Chasm." A half-million Niagen users are early adopters, but to cross over to the big majority is going to require human studies, academic validation, and media endorsement. That is the shortest, best path, and the long investors are on it.
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