The Amazon news can have several factors involved. It can have pre order news like how many pre orders where places, which can be followed by a 8-k. Or they can list that there putting more than diapers like lotion and baby wipes. Which can increase sales or decrease them idk.
I think we move up prior to launch news & yes, we should get a move up on the 8k that reports the launch as well. We're under valued here for no other reason than the fact that there's no dilution, no debt & generating revenues!
However, I believe any report of sales on Amazon will be a bigger factor as well as some positive guidance in the months that follow the launch.