Hang W/ $WWTH | $FDBL Strategy for Delivery and Deployment of Live Streaming Video Technology Friendable's strategic investment in Hang W/, Inc. has not only resulted in its equity ownership, but a significant advancement in technology that will further diversify its product offering and revenue opportunities. The strategy is twofold, whereby Friendable will integrate their new live streaming video technology into its existing app as well as extending the technology into an entirely new product offering.
Up until now, Friendable has been solely focused on acquiring users, building engagement and generating the activity required to kick off revenue through the sales of location based advertising. The company believes the addition of live streaming video will propel Friendable into the future with a diversified and stand-alone product offering, as well as a dynamic feature addition to its current Friendable app.
"We are now more excited than ever for the future of Friendable, Inc. as our continued efforts to acquire users through various marketing methods are paying off on several fronts. Sometimes understanding that everything is a test is often one of the toughest things to contend with when building a business in this fast paced mobile app marketplace. Fortunately, we have captured what we believe to be the necessary data, user feedback and promotional metrics that will drive our success as we enter this next phase of our growth," stated Friendable, Inc. CEO Robert A. Rositano Jr.
"Our strategy is one of diversification as we look ahead to 2017 and with the addition of live streaming video we are now able to leverage our existing relationships with major A-list celebrities, which have been cultivated over the past six months for an entirely new app that will focus on an artist's fan base to provide a new and unique experience to their global audience, because most fans can't always be there in person. Additionally, our phase two integration of live video to our existing user base of Friendable app users will provide a feature upgrade that brings the level of social interaction to a whole new level. Stay tuned for additional details in the weeks to come," concluded Robert A. Rositano Jr., CEO Friendable, Inc.
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