I can agree with that argument to a certain extent. The problem is however being a rich celebrity Jessica alba had the upper hand when it came to financing the honest company. I understand she may not have been a business woman from that same standpoint but she most likely had people surrounding her in all different areas of the business that pointed her in the right direction. I also know that although you may not have known who she was before being on this board the same can not be said for many others and by that same token until maybe around November or December of last year about 50 people even knew bemax existed. I'm not trying to discredit the CEO and in fact I believe she is doing a great job. She seems to be keeping her head down not worrying about what others are saying about her company and she is striving for the next milestone. There is no reason to say that her company could ever be like the honest company but it would have to take some serious steps and I don't really see that happening. You honestly cannot compare the two companies at this point regardless of them both starting off as a single employee based company. Pun intended.
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