I know what you are feeling, in OTC its not that common to hide Names, but mostly, News with Brands, getting used with P/D and that is not happening with TTCM, when they are saying we are in talk with fort 50, than its sure true..
But the point with saying Fort 50-1, signalize to the Fort 50 CO, look Google (or who ever it is) we are not limited to your Company, we are also in talk with several other Fort cos..
this can get seen as, be hurry Fort 50, if u want to get a deal with us, be fast and or to make the hands from TTCM stronger during negotiations.