I do and I don't. CEO said he didn't want to put out a PR unless it was substantial, not just fluff. A substantial PR is worth a lot more in my book. Most fluff ones are the same as their parent company, fluff.
He does seem to have a motivating factor at present tho, so maybe that was the reason to shake the web developer to move his butt, hence the site being down. The site may contain something substantial once its done, and that may be what he's planning next.