I suppose the hapless shareholders who bought on the news of the massive scale edibles have not been too badly fleeced, assuming they can still divest themselves from their PPJE before it becomes PPJED.
Of course, come the next financials, they will discover that the new project doesn't bring any revenues, no surprise there, but also that PPJE has not made any investment towards its realization,
except for the press release, of course.