During the past couple of years, I've shorted HLF two or three times with little success. Even when bad news is released, the stock seems to motor upwards. I have my own theories regarding the reason, but that's another story!
But, eventually either the overall market goes down or there's some really bad HLF news and the price drops quickly. Those are the times I seem to break even on my shorts. But, other than those quick drops, the PPS has remained remarkably strong.
My prediction? We could go as high as 75 or it could drop as low as 40 during 2017. Yeah, I know it's not much of a prediction! It's the nature of the stock.
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