In 2.5 years BMXC doesn't have any part of the diaper market - it has been dismal at best.
I always here the same argument about OTCM beverage companies with a new energy drink - if we just capture a small percentage of the market we will be doing really well - the problem is they never capture any market share.
For some reason in 2.5 years BMXC hasn't entered the US market - especially since they claim to be manufactured in the US.