Precisely. ACOL is an MMJ play without actually being MMJ, it's also a pipe/tobacco smoker play without actually being tobacco, it's a healthcare assist tool without actually being healthcare or the medicine, it's a shipping container with being so much more than "just" a shipping solution.
This is a supplier of a tool for the industries, and they show multi-purpose needs for it. Win-win.
Home Depot isn't doing the home repair, they are just selling the tools to do the repairs, is another example.
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