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wbmw

08/04/03 8:59 PM

#6512 RE: Maui #6511

Maui, I think the fundamental flaw in your argument is the assumption that IBM would compete against Intel as AMD now competes against Intel. Contrary to that possibility, I think IBM would treat an Opteron product line as any other business, and without the religious fervor we've come to expect from AMD. Rather than offering scorched earth prices in vain attempts to steal market share and "hurt" Intel, IBM would use Opteron to make money, and they'll do it because they can.

Just think. An Opteron processor with an IBM name on it is worth a lot more. IBM would put a premium on it and sell it to end users willing to pay the money. They will keep the market small and exotic, and likely continue to use Intel processors at the same time. Like their exclusive Power series, IBM would make Opteron into a specialized offering with the infrastructure and support tailored around IBM. They would rather keep it separate from the standardized Intel parts, because they aim to protect their margins from the increasing commoditization of the general purpose microprocessor.

Anyone who thinks that IBM would throw away money to fight Intel in an even larger jihad than AMD could manage (cough... Dan3), is just clueless.
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Dan3

08/05/03 12:33 AM

#6519 RE: Maui #6511

Re: . Why would IBMs competitor (HP mainly) want to buy chips from IBM

Well, Intel has started selling some servers direct, and Intel and Dell are pretty much joined at the hip, so why not buy from AMD/IBM?

Hasn't IBM gotten badly hurt fighting Intel before

IBM invented Intel (as it is today).

About Microsoft buying AMD, again why

They face competition in the software side of the market, why not grab a monopoly in the hardware side while it's available for petty cash (Microsoft petty cash) prices?

I'm almost surprised they haven't already done it. Microsoft could easily buy AMD for $5 Billion tomorrow, then (as soon as it was part of Microsoft) sell back 20% of its investment for $10 Billion the day after. They'd own AMD for free and have $5 Billion of "incremental AMD" funds to spend on a shiny new 12" FAB or two.

Slapping a Microsoft label on PC's CPU is the most obvious opportunity on planet earth, right now. You just have to some CPU's to label. To buy up Intel would cost $165 Billion (waaaay too much, even for Microsoft) but $2.5 Billion market cap AMD?

Microsoft now sells most of the mice and keyboards, why not the CPUs?