The Pump is gone and the Dump has ensued. I think with this latest news this could be an expected outcome. Now, the share price will bottom out and most likely we won't see a lot of movement until March. How the share price moves after the reverse split is somewhat questionable too, as I would expect most of the Flippers would leave this for cheaper plays.
The share price has to stay at .20 CAD or higher for the reverse split to work, so I would think Management wants the price to stay close to that range. JMO
Management may want the share price to be as close to .20 at the time of the R/S, so the institutions can get in at the bottom.