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Smuggler

08/04/03 6:14 PM

#7923 RE: Bryce #7918

Well done Bryce........at least one person had a go at it and nailed it.

LOOK is rolling out its CPC product now in the UK as in the UK LOOK uses a one off annual fee and NO CPC product.

Does this suggest anything else to anyone?

How about a new "world platform" to be launched with MSN?

LOOK goes CPC across its entire network to achieve more clicks and more revenue as per the USA model.

Funny how the timing and wording coincides with talks with MSN?


Going CPC is a huge departure from the current UK strategy and might also suggest a bigger push into Germany as was flagged by the recent MSN deal in Germany for LOOK and more recently the Inktomi Germany expansion to the LOOK contract.

I would say stay tuned on the German front..........