ISBG up the first two days I've owned it and looking for some action in the morning after today's PR.
Don't under estimate how difficult it is to break a new brand into the US liquor market or how lucrative it can be. Yes, I fully understand that this little company could fail, but somehow, somewhere a small company must buck the odds.
What does it take to do that? Exuberance, results and good ideas. Is this a runner? The market will decide.