I am one of those tourists, and next time I am there I plan on picking up a tube ...
However, lots of friends there are really affected by recent comments by our fearless leader... peso is through the roof and so on. Everyone is living close to the bone. Still, I agree, the numbers are huge. Success for a product like this is going to depend on price points and skillful marketing. And close to the bone feels a lot better if you can sustain a boner.
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