It seems apparent from the previous failed business model that the CEO took too much money out of the business for himself, and there was no real marketing strategy used to put the drink into the consumer's awareness. So let that be a lesson for Adrian to A) DON'T PAY YOURSELF UNTIL THE COMPANY STARTS TO MAKE MONEY; B) GET A FRICKIN AWESOME MARKETING CAMPAIGN GOING WITH TONS OF SOCIAL MEDIA BLITZES!!
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