Replies to post #5702 on Celsius Holdings Inc (CELH)

[NewJerichoMan]

...companies have a lot of latitude as to how they assign CGS when it comes to slotting fees and co-op marketing costs...

CELH is explicit how they recognize gross and net revenues.

The trend is critical.

This I agree with 100%.

If CELH continues to post large losses with a few breakeven/low profit quarters interspersed, they will end up like JSDA and other small consumer products companies, which is to say, a P/S ratio of 1/3 that of CELH

If the growth trend remains unbroken, the gross margins should remain in tact as well, if not improve. It's one of the benefits of scale.