Absolutely it's no joke, with all the political exposure about opioid abuse can you imagine the market for the only ADF labeled immediate release opioid? I can't imagine a physician prescribing anything else to a patient. Think about it, nobody wants the liability, if you had a choice of prescribing 1 of several different options, as a doctor, you go with the safest bet.... IF Elite can surpass the Tmax issue, this drug is literally worth BILLIONS if marketed correctly. It will receive so much media coverage I suspect it will market itself.