McNally knows that competition is going to come fast and hard; it already is whether you think it is big-corporation propaganda or not. Google/JnJ are already talked about like they are already a product. Heck, the Koreans or Japanese could sew up this market in two years.
In under 1 year (my prediction) Titan and SPORT will look nothing like they do now. Sold, partnered, in debt to the hilt, or in regulatory trials. Can't waste anymore time.