Replies to post #39686 on DNA Brands Inc (DNAX)

[JLS19]

Very smart to start with wholesale and move on to direct-to-consumer distribution!

[Ed the Trader]

Look man... I don't know if you were around last April or not. Many people on this forum were here. Last April, Adrian held his first conference call. He had that CEO from another ticker... the guy's name is Costley... and Adrian announced that he had a partnership with the other company. Costly made the statement that the energy drink products would be back in the market in third quarter of 2016.

Adrian interrupted him to correct him and emphasize that the products would be back in the market in "EARLY third quarter" (of 2016), not "third quarter". Adrian made it very clear on that conference call that as far as he was concerned, this was a done deal that WAS going to happen.

Well, of course, it did not happen, and Adrian never talked about Costly, his company, or the partnership again.

Other people on this forum are familiar with Costly and said he is a big dilution scam artist.

Best guess is that Adrian, being a new CEO and not familiar with the beverage industry looks for help, and unfortunately, he found Costly. Costly, being a scam artist, saw Adrian as a sucker that he could exploit from a mile away.

So, Adrian made a mistake, and be corrected the mistake by finding a better beverage industry mentor elsewhere. Live and learn.

Those are the facts (except the speculation about why Costly faded from Adrian's picture).

So, Adrian the entrepreneur swung and missed the ball. Strike one.

Adrian moved the milestone to having the energy drinks back in stores fourth quarter (which did not happen either).

I was disappointed that we did not the energy drinks back into stores last July. However, one strike does not end the game.

Nonetheless... The strike is still there, and it happened. There were other strikes too. Pretending otherwise is STUPID.

We have a CEO actively willing to take the chance and swing the bat. Sometimes, he will miss the ball. That is disappointing, but there is no need to run from the facts. Not every swing has resulted in a hit, and there ARE going to be strikes in the future.

Adrian is still swinging though and SOMETIMES, there will be hits.

As long as Adrian keeps swinging the bat, it is only a matter of time before more good things happen. People claiming Adrian hits nothing but home runs is stupid and counterproductive.