With all due respect, I think you have misconstrued the latest announcement. The new approach is "a store within a store" concept, which has all the added benefits of a brick and mortar approach without the leasing obligations or the leasehold improvement costs.
Regarding their online presence, GrowlIfe has one of the most sophisticated user friendly sites I have ever seen or reviewed - nothing even comes close in this particular space.
I did see mention of a Growlife store, but I would think that would be under extreme favorable conditions. Growlife management probably knows that is not an affordable option right now.
On another note, and it's just a guess on my behalf - I would think the Go Green acquisition (LOI) has expired by now. It looks like PHOT has chosen a new path with ACE. Under the current financial constraints it's a far better choice. Again a guess, but further dilution may have been part of the purchase plan, something Mr. Hegyi might be trying to curtail right now.
I agree. It's basically, as someone mentioned, a mom and pop hardware store in what looks like a rundown area of Phila (Eastern Pa state penitentiary is next door), however any exposure of product in a rapidly growing market is beneficial. I'm sure Ace is aware of what is sold under their name and will be watching. Marco's task now, I think, is to create more and greater such exposures.
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