Selling to distributors. That's a big change. Licensing other companies to sell and install their product line might be the catalyst needed.
Hopefully some more retail warehouse and transport biz. Maybe even a retail product demonstrating their abilities.
Either way I'm stuck in the stock b/c, I bought back in after some mild profit and broker pump on a $5 target last year......So, I have lil choice but, wait and hope.Or sell for further losses.
Management has changed (Andy came in 2008 prior to that they were selling to Indian cell companies and really had no clue how to identify and win a market)
Technology has changed - bought ReliOn to make their own stacks at a profit, built online service cloud for real time monitoring and analysis of use
Economic - not sure what you mean - but selling at a profit is good news, just not covering all overheads as they expand into new markets with R&D and startup costs associated
Market share - 90% + of Material Handling, 4m fills a year from PLUG hydrogen dispensing pumps
15 years ago you could buy plug for 0.04 I think I know I made a nice profit on the initial move. yes it had a silly price when the prior management was issuing PRs all the time about how close they were to closing Indian cell towers (they actually did place a contract this year with someone). Now we have management who are scared to tell us anything.
What do I hope for in 2017 - new C level management - Chief Marketing officer is badly needed, may be a replacement for Paul Middleton as the finance costs of these loans are losing us more than any hardware sales. Maybe a replacement for Sales director as well where are genSure sales? Where are other retailers (ACE, PetcO etc) where are all the smaller operations who could have saved 30% on ITC?
May be repositioning Andy's role by having a COO and let him be more the figure head Emeritus personality - he has the industry knowledge and contacts so cannot let him go. More visibility of the Chairman of the board