So DNA has the same "BRAND RECOGNITION" as Hershey, Dr. Pepper and 5 hr energy? Cut me a break. DNA was never a Recognized long established brand as those. Go read the history of Snapple, vitamin water and BAI (Who was bought out for 1.7 billion by Dr. pepper). They all started out small and took the same path it appears Adrian is going to take. More than likely advise by the beverage expert he is working with. No beverage experts on this board including myself. But I've witnessed firsthand for 25 years beverages come and go on the market. Spoke to numerous sales people and distributors. Doesn't make me an expert but gives me first-hand knowledge unlike some claim to have on this board.