This does not look like a bunch of insider flipping to me. To me it simply looks like some folks wanted money for the holidays or a vacation etc... I say that based on the sales that went through on the 8th of November. They were not selling all of their shares or even a large percentage. See below:
Seller # sold price Total shrs owned % sold
COO 806 5.78 $4,658.68 158608 0.51%
VP Eng 273 5.78 $1,577.94 67358 0.41%
VP HR 357 5.78 $2,063.46 59403 0.60%
VP Gen Couns 496 5.78 $2,866.88 42603 1.16%
VP Lit 248 5.78 $1,433.44 38054 0.65%
In all about 12600 was sold. Not really breaking the bank here or a strategic signal IMO. Looks like they just want a little extra $$ for their hard work.
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