just seen the PR - been busy today nice to be able to cherry pick the technology and people you want hadnt realized pebble was so close to the end. The whole fitbit community/eco system is something I want them to expand on but also need to monetize the relationships with corporations and providers. I've seen demos of doctor/insurance company sites displaying a patients fit bit data (steps) if they can do t eh same withe heart rates and sleep etc and even fire triggers about abnormal heart rates being registered (which if no know reason is a red flag) they could start to make a lot of money without selling devices.
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