On the latest conference call, CEO Mars cited two long-term goals: listing on NASDAQ with a three-year time frame and getting to a dollar, no time frame stated for that.
Annual fees for NASDAQ vary according to the number of outstanding shares. The cheapest as I recall is $45,000 a year for 10 million or fewer. Minimum share price/bid of $4/$3 is required, depending on the listing category. That would require a reverse split.
If we assume that Mars meant $1 at the current number of outstanding shares, before an attempt to list on NASDAQ, then she sees $1 within three years as feasible.