Not sure how you came across MCIG but unfortunately yes, that was a terrible time to buy as I was telling folks to sell the day before the election.
There are many people in your predicament, some still holding from 2014 that have been averaging down, so don't make the same mistake and recognize when price action is as good as it's going to get, so don't be stubborn... but I can tell you that if you decide to hold -- try to average down lower in tranches to bring your cost basis to a more manageable level, so if there's a final push after the new year, then you can at least walk away with close to your investment, or a smaller loss, before it finally sells off. Fwiw I hate averaging down or throwing good money after bad.
I personally think there will be one more small rally, but I'm doubtful it'll have much strength or staying power, plus the big catalyst has been played out that would've affected the sector, and particularly MCIG since they're technically not a marijuana company, so if you want to stick around you gotta find a way to lower that average, and I personally wouldn't hold and hope without a solid plan.
I don't know, it's up to you -- it's a gamble.
Good luck man.
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