MEDTW, the Aug. '06 $17.50 puts are selling for $1.15 now....and were as low as $0.75 earlier today. I'll bet those buying them for $0.75 today will look pretty smart tomorrow....damn!
Just looked and noticed NTRI's revenue dropped in the second quarter....and they were also advertising relentlessly. I think anything short of 20% revenue growth could cause a sell off in MED with their relatively frothy valuation at this point.