At least they aren't doing the "trial offer" for $5 and if you don't cancel after 14 days you pay $100/mo plus get put into an auto ship program...I'm more than happy with their marketing!! Super fast shipping and very easy ordering!!
The Sep announcement stated "Beta Test" in October for roll-out in November to HempLife site visitors who have not purchased previously. You beta test to learn something (always)! As a result of the beta test they refined the program! I hope we continue to get smarter/better!