Ha - I should have foreseen that everyone would think this was for advertising!
And, actually, the background isn't that far off.
The conversation was about internal marketing to iHubbers. We have a baseball and football "ad" to upgrade to premium services. I suggested that after the Cubbies win the World Series that we do an internal ad marketing to women. No, not high heels, shopping, etc. just with a picture of a normal woman trader. Then the conversation became what is the majority of our User based. It was suggested that the common assumption has been about 95% men. Based on nothing other than my observation, I thought that was too high. I thought the mix would be more like 70/30 or 65/45.
Then as I started thinking about our demographics, I wondered at my other assumption that we had a much larger mix of younger generations than we did in the past.
So I decided to create the survey to satisfy my own curiosity.
I can't imagine that this small sampling will even be interesting to those in advertising. I'm guessing they use much more sophisticated techniques to determine target audience to sell ads. Bwdik?
In any event, I am surprised that the mix is completely different than what I perceived. I am hoping that we'll get a significant increase in people taking the survey to see if these stats hold.
News 
Market Data 
Discover 
