Why is it that you and others cannot accept the fact Bob and his so-called business associates were scammers???? The fact that they had a "business" doesn't matter. His real source of income was living off the company's owners (stockholders). Whether it was Geo or Brad, the game remained the same. Greed, along with a complete lack of ethics and honesty is what propelled them.
I can list numerous companies that had products which worked and in some cases, worked exceptionally well...even to the point of newspaper write-ups (not talking about paid pumper writings).
They all had one thing in common: scammers. All of these companies BTW, went the same way Cwrn did...and deservedly so!