Let's say there's 50 million shares. To earn 50 cents a share, they would have to net $25 million. At a mere ten times earnings, the stock would be worth $5 a share. If the net profit per watch is $50 ( a wild guess on my part because I have no idea of the actual costs ), they would have to sell 500,000 watches. If the profit per watch is higher, they would have to sell fewer. There's a lot of unknowns here but also a lot of possibilities.