I like this from today's PR..
The brand name Amrita™ is fantastic, meaning: "Nectar of the Gods."
Besides Amrita™, there are additional products and revenue streams the companies will explore and grow together. This transaction will greatly increase distribution channels and cross over customers bases, leading to a dramatic increase in sales. Through our new product offerings and improved cash flow, we will be able to rapidly grow our operations and expand marketing efforts, creating tremendous value for our shareholders."