O'my..why do they even do these studies...LOL's..Look,any forecast in the future is just that....a forecast...a guess based on calculated information.
Deal with the current and add channels as an OMNI channel approach is designed.
Ok, Please link us a post about these Online trends or forecasts and a timeline as to when Online overtakes B&M. When(in what year) it becomes a "majority"...or primary purchasing method for the average retail consumer.
And if your thinking way down the line(way after Test Strips will even be in use),here's how the X and Y generations feel about Online vs Brick and Mortar...or as those generations say,bricks or clicks.
"The future of stellar customer service lies in striking the right balance between technology, like “bots,” and a personalized human touch; 64% of U.S. youth and 59% of UK youth like to shop in stores for the good customer service.