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DRG1025

10/21/16 3:52 PM

#47436 RE: 66Mustang #47435

I think currently we are a long ways from this being a concern. At the moment, I think we are behind the curve in PR and probably need a little bit of "overloading" of the air ways with Titan's/SPORT's name. But we are a long ways from getting to the point he is describing.

He cautioned about too many press releases watering down their value; he said they had a client who liked to issue daily press releases without having any valid news, and one of the PRs said basically that they apologized for having no news today but expected to have some for tomorrow. I hope he doesn't think we want that level of minutia.