I don't really find these short lived pumps/promos all that much fun to watch, honestly I don't even know why anyone even bothers to play them anymore for that matter.
Now an epic pump like LE_XG back in the day, that one was pretty enjoyable to watch and/or play, lot of folks had a chance to make $$$'s in that one, not just the frontloaders. I think that was probably one of the best, if not the best, promo in history.