EVERYONE uses Google actually. I know this industry, I know key words buyers use. I'd out my knowledge up against anyone as a now 9 year veteran in the industry. Go to google right now and type in these words precisely as written:
Cannabis climate control, or
Water chi
They are #1 as "water chil (chilling)" and go between 1 and 4 on "cannabis climate control." This is REAL marketing that matters. Surna has a major brand in this industry. The talk of marketing wrong is simply not true. It's called spending money smartly, just what I want from a fundamental company!
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