Mass Hypnosis in the Media Commercials, magazines, websites and anything else that involves the mass media employ a certain degree of mass hypnosis on their audience.
Much of this came from the work of Edward Bernays, one of the pioneers of mass advertizing as well as Sigmund Freud’s nephew. Using some of his uncle’s work in analytical psychology, Bernays developed special marketing techniques that employed mass hypnosis in order to sell specific products.
mass hypnosis on tvYou may not be aware of it, but watching certain ads on TV or on the internet can place you into a state of trance. Subliminal suggestions are then introduced into your psyche to prompt you to buy certain products and items.
You may think that people are completely capable of making wise choices in the things they buy, but the truth is that the feelings and choices of most consumers are controlled by large marketing firms on behalf of their clients.
The largest news corporations are often controlled by the same people who have interests in defense contracts such as Westinghouse (CBS) and General Electric (NBC). It really makes you suspicious.
It doesn’t end with the corporations though. Different institutions and organizations, from large international bodies to local clubs and organizations, want to influence the opinions and thoughts of the average person, and they often employ the same mass hypnotic techniques used in commercials.
Consider, for example, how certain special interest groups spin their stories to make their side more sympathetic and their opponent’s side more insidious. These organizations use the same techniques marketing firms use. The only difference is that they promote ideas and positions as opposed to products.
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